Amazon Product photos are a deal-breaker when selling online. They’re very important for Optimizing Amazon Product Image and Generating Revenues. If you’re selling on Amazon your main goal is to optimize product image as it generates revenue. But the fact is Amazon has a lot of other sellers. You must optimize every element of product photo to help your products stand out on Amazon and generate revenues, as one of the most popular online marketplaces in the world. But to do so you need to follow certain techniques to optimize product image to generate revenues.
There are a few prerequisites and optimizing recommendations that apply to all product image editing, whether you’re selling high-end photography equipment or your own handcrafted items. Here are 15 easy-to-implement techniques to help you easily optimize product image and generate revenues.
1. Comply with Amazon’s product image criteria
The first and foremost way to optimize image and generate revenues, make sure your Amazon image ratios, sizes, and measurements are perfect. Otherwise, your efforts would be in vain since Amazon will just reject your product listing and amazon product editing.
For product photos, most experts agree that a square image (1:1) with dimensions of 2,000 pixels by 2,000 pixels is the best Amazon picture ratio. You should also be aware of the following crucial factors to optimize your image and generate revenues:
- while editing your product photographs must have a pristine white backdrop (this is RGB 255, 255, 255 on the color wheel).
- For Amazon product photos, JPEG is the preferred file type, however, PNG, GIF, and TIFF are all acceptable.
- The entire product must be displayed in the frame to be optimized so that it could generate revenues, with the product filling at least 85% of the frame (in other words, the white space maybe only 15 percent ).
- make the height or width of the image should be at least 1,000 pixels but not more than 10,000 pixels.
All these essential factors will surely optimize product image and generate revenues.
2. Pay attention to the standards for each category
Each category on Amazon has its own set of image requirements. These requirements are really necessary to optimize and generate more revenues. The usage of props, nutritional labeling, and product placement are all examples of these criteria.
Because these restrictions vary from time to time, it’s critical that you double-check these rules on a frequent basis, as Amazon may have made modifications without informing you.
3. Arrange your photos in order of importance
You can upload numerous photographs to Amazon. But for better image optimization and for generating more revenues, you must remember to specify which image is your primary product image and give the order of the other product images. Your other photographs may not display at all if you don’t choose which image should be your primary shot (the image that will appear in the search results and on the detail page). As a result, when naming your Amazon photographs, remember to include the variation code “MAIN” to indicate which is your principal image. So, it can optimize images and generate revenues.
If you’re tempted to merely use one photo, resist. While you’ll be anxious to have your product published as soon as possible, you should take the time to upload as many photos as Amazon allows. Otherwise, optimization of image and generation of revenues will be hampered. When you submit numerous photos, you can not only add graphics and/or text, but you can also present your goods from various viewpoints. This way, all of the product’s features and dimensions can be provided. It will easily optimize images and generate revenues. If you’re selling beauty items, for example, including a photo of the label so potential clients can see the components is a fantastic idea. Overall, employing many photographs arranged in a logical order allows your target audience to get a better sense of your product and can help you win over skeptics.
4. Put it in the proper frame
As previously stated, Amazon’s criteria state that the full product must be presented in the frame for the sake of optimizing the image and generating revenues. You should double-check to make sure there are no missing corners or edges.
At the same time, Amazon only permits you to use 15% of the available space, contrary to recommended website design guidelines that encourage a lot of white space.
As a result, the goal is to cover as much of the frame as possible with the product while avoiding any features being chopped out. It will make Amazon happy and increase the visibility of your listing in the search results.
5. Only use high-resolution photos
This is not only a no-brainer for optimizing image and generating revenues, but it’s also a requirement of Amazon. The marketplace additionally has the following standards in addition to Amazon’s technical photo requirements:
- All product images must be taken with a real camera. Illustrations, vectors, and sketches are not permitted on Amazon.
- Only products directly related to the provided product are allowed to be included. In other words, superfluous items that may cause buyers to become confused may not be included.
- It is necessary to have a good resolution. Pixelated or fuzzy recompressed photos will not be accepted.
6. Keep a tight eye on the color scheme
Color is also mentioned specifically in Amazon’s rules. Colors should be realistic because all of the photographs must be accurate representations of the goods. You can make changes to your photos, however changing the saturation can cause your colors to appear different.
Double-check that the colors are still true to life after you’ve captured and altered the photos. After all, the color red can mean different things to different people. Because buyers rely solely on photographs, it’s vital that your images accurately depict the color.
7. Make use of the environment in the background
Only the main photo’s backdrop needs to be completely white. On Amazon, you can change the background of successive images.
Depending on the type of product you’re selling, having all of your photos on a white background might not be the best option. Instead, you can use a backdrop to show how your product might be used in a real-life scenario. This is especially useful if you’re selling furniture. However, keep in mind that you should avoid introducing more things that could generate confusion.
8. Use graphics to highlight important facts
While you may not want any additional graphics or information in your main product image, Amazon allows you to put essential text and graphics in your alternate photos. You can take advantage of this by emphasizing aspects that distinguish your product from similar listings. Maybe it’s more compact than comparable products? Perhaps it’s simple to set up? You can stress its dimensions or create a visual to show the few actions required to get started in this situation.
This crucial information should certainly be included in the actual product description as well, but using one of the product photographs to explain it again ensures that no important product aspect is overlooked. However, unlike your product description, the language accompanying your photographs should be kept to a minimum. You’re losing the point if it’s a word-for-word copy of your bullets.
9. Pay attention to the subtleties
Depending on what you’re offering, there may be certain product aspects that need to stand out, such as the range or the interior. In this scenario, taking a photo of this precise detail and listing it as a separate photo is preferable. As a result of seeing the product in action, your target audience will be more inclined to purchase it.
10. Include the product’s packaging
If your product comes with its own packaging, it’s also a good idea to provide a photo of it in a separate photo. This can be a powerful selling point that emphasizes a product’s convenience while also establishing confidence with potential buyers.
11. Keep in mind your intended audience
Just like you should consider your target audience when writing your product description, you should keep them in mind when generating visuals. In other words, when viewing your items, your audience should be able to see themselves. They must be able to recognize that what you’re selling is appropriate for their lifestyle and needs.
If you’re selling a low-cost kettle, for example, the background should be a simple kitchen. In this approach, you aid in the credibility and persuasion of your goods.
12. Include all necessary information
Aside from ensuring that product photographs are optimized, you must also include crucial information about each item. To indicate that the product is multi-pack, you can use icon overlays. You may also emphasize the product dimensions or incorporate signage to help customers understand what the product is for. A good infographic also includes photos of the product being constructed. There are certain clients that are more visual in nature. This means people prefer to look at infographics than reading product descriptions written in prose.
13. Hire a professional product photographer
You don’t need a professional photographer for Amazon if you’re on a low budget, but if you do have the cash, a professional photographer is a smart investment.
Why? Because, according to 93 percent of consumers in eCommerce, a product’s visual appeal is the most essential aspect in determining whether or not to buy. It’s as simple as that: better product images = more sales.
It’s also not just about making money. Because optimizing your main image improves your click-through rate, employing a professional Amazon photographer can enhance traffic to your product pages. Even if the customer finally decides not to buy, this results in increased brand recognition and more favorable results from Amazon’s algorithm.
14. Upload photos from various perspectives
For optimizing image and generating revenues, take your product photographs from various perspectives if you want to improve sales. However, first and foremost, you must capture the front of your product. Try shooting from other angles once you’ve taken the front-facing image. Your buyer would gain a better understanding of your merchandise if you used varied angles. As a result, they’d be more inclined to buy. According to Etsy data, the product photography is the most important factor in attracting 90% of their users. So, while photographing your products, don’t just shoot from the front. Instead, try experimenting with other angles.
15. Make a list of important bullet points for the image
Bullet points are an important part of optimizing image and generating revenues thus increasing your sales. We usually include vital information in the description. However, you must also include it in your supplementary product photos.
Aside from the first image, you can use text format to add crucial bullet points. So, include it, but make sure it doesn’t overshadow the product.
You might be selling a German-made shoe, for example. To the image, add the text “German Exported.” However, don’t make it too large. Make it as simple as possible and put it in any area of the image. It should be fine.
Conclusion
By optimizing images and generating revenues, you can increase the possibilities of converting a person into a paying customer by improving your photos. Investing time in refining your product photographs, while time-consuming, pays off. It’s preferable to employ a professional photographer that specializes in product photography if your photography abilities aren’t up to par.
There are several steps in the process of getting started to optimize image and generate revenues on Amazon, from selecting popular products to drafting product descriptions that convert, but they will all be in vain if your photographs fail to attract attention. You’ve come this far, so optimizing your photos for your business and target audience is the least you can do.
Never undervalue the importance of well-designed product visuals. Even while the search algorithm gives the brand name, product title, and description considerable weight, optimizing your photographs can help you get more views.
Because a picture is worth a thousand words, make sure your product photographs allow clients to envision themselves using your product while also assisting them in making informed judgments.
